by donald a. norman
CHAPTER ONE. Attractive things work better.
mind resolve emotional system. So, if aesthetics will change our emotional state will affect the mystery. Emotions are a part of human psychology explored bad. With emotion scan also make product designs more creative. Use positive emotions such as failing to produce the desired product, the right way is to try again with more effort and look for alternative solutions. For negative emotions when they will fail to provide solutions lebig feel tense, restless, and so forth.
mind resolve emotional system. So, if aesthetics will change our emotional state will affect the mystery. Emotions are a part of human psychology explored bad. With emotion scan also make product designs more creative. Use positive emotions such as failing to produce the desired product, the right way is to try again with more effort and look for alternative solutions. For negative emotions when they will fail to provide solutions lebig feel tense, restless, and so forth.
Three levels of processing are visceral, behavioral, and reflective.Donald review with his emotion in psychology suggests that humans are the properties of the results from three different levels of the brain.Three stages: visceral, behavioral,and reflective.Each stage plays a different role.The
automatic,prewired layer, called the visceral
level; the part that contains the brain processes that control everyday
behavior, known as the behavioral
level; and the contemplative
part of the brain, or the reflective
level.
Focus and creativity.Donald said to produce a product design must have acreative mind and focus.Designers need to have ready the creativity to produce the product.Designers need to find creative ideas to get quality products.For its effectiveness is positive designers need rest and quiet for creative thinking.
The prepared
brain.Donald said the visceral level is
the simplest and most primitive part of the brain, it is sensitive to a very
wide range of conditions.These
are genetically determined, with the conditions evolving slowly over the time
course of evolution. Although human language comes from the behavioral and reflective
levels, it provides a good example of how biological predispositions mix with
experience.The human brain comes ready for language: the architecture of the brain,
the way the different components are structured and interact,constrains the
very nature of language. Accordingly, they are important for design.
While designers can use this knowledge of the brain to make designs more
effective, there is no simple set of rules. The human mind is incredibly
complex, and although all people have basically the same
form of body and brain, they also have huge individual differences.
CHAPTER TWO.The multiple faces of emotion and design.Donald said the design
requirements for each level differ widely. The visceral level is
pre-consciousness, pre-thought. This is where appearance matters and first
impressions are formed. Visceral design is about the initial impact of a
product, about its appearance, touch, and feel. The behavioral level is about
use, about experience with a product.But experience itself has many facets: function,
performance, and usability. Reflective design, therefore,
is about long term relations, about the feelings of satisfaction produced by
owning,displaying,
and using a product. A person's self-identity is located with in
the reflective level, and here is where the interaction between the
product and
your identity is important as demonstrated in pride of ownership or
use. Customer interaction and service matter at this level.
Objects that evoke memories.Donald said that emotions reflect personal experiences, associations and memories. Personal photographs, souvenirs, reminders and social insturmen, enabling shared memory. Digital camera to evoke memories of Donald. With this technology makes it easier to store, transmit, share, and as. It's easier to find only the desired images years after they were taken and put instorage. The pictures are clearly important to the emotional life of people.People have been known to rush back into the burning house to save a precious picture. Despite the ubiquity of the personal camera, portrait photographers maintain a vibrant business,partly because professionals usually only have the skills needed to light and formulate stroke to produce high-quality images.
CHAPTER THREE. Three Level Design Visceral, behavior,and Reflecting.The
design of such visceral nature. We humans evolved to live in an environment with other people, animals, plants, landscapes, weather and other natural phenomena. As a result, we have a beautiful tuned to receive signals from the strong emotions that have defined the environment automatically on visceral level.When we see something that is "beautiful," the judgment that comes straight from the visceral level. In the world of design, "beautiful" is generally frowned upon,condemned
as a small depth, banal, or lack of, and materials-but that reflects the designer speak.
Behavioral
design is all about use. Appearance doesn't really matter.Rationale doesn't
matter. Performance does. This is the aspect of design that practitioners in
the usability community focus upon. The principles of good behavioral design
are well known and often told; indeed, I laid them out in my earlier book, The
Design of Everyday Things.
What matters here are four components of good behavioral design: function,
understandability, usability, and physical feel. Sometimes the feel can be the
major rationale behind the product.
Reflective
design covers a lot of territory. It is all about message,about culture, and
about the meaning of a product or its use.
In conclusion, The People can evaluate a product is liked or disliked. This leads to people and products are related to each other. By the three aspects of visceral,behavioral and reflective
role is important to people.
asal semat?
ReplyDelete